Association Team Members

As an association member, your dealership staff is extended by an association staff working full-time for the benefit of your business. Through your association staff, dealers have access to services, information, and expertise that can be very difficult for a dealer to pursue individually, such as government and industry relations, business profiles and trends, group insurance, dealer and employee education, etc. The association staff members listed below are ready to assist you on matters ranging from daily business concerns to long-range operations.

Association Staff

Matthew C. Larsgaard, MBA

President/CEO

Matthew is a jack of all trades. He leads the team at the Association by providing overall corporate management, maintaining government and manufacturer relations, developing strategic and long-term plans, and administering the Pioneer Healthcare Trust (to name a few). In his free time, Matthew loves spending time with his wife and daughters, working on home improvement, and driving his tractor.

Kyenna Weston

Administrative Coordinator

As one of the newest members of Association Services, Kyenna has enjoyed learning how to be of service in running the office and supporting the Association. As a university graduate herself, one highlight of her role is coordinating a scholarship program to help support full-time students. She enjoys reading and loves learning about anything from plants to personal and spiritual health, from baking and math to technology.

Kayla Cross

Director of Operations

Kayla thoroughly enjoys all aspects of planning. She coordinates the logistics surrounding the Association’s dealer-facing events and programs, with the annual convention as her primary focus. In her free time, she enjoys going out for a run, wedding coordination for her church, real estate, putting out an occasional fire (literally; she's a firefighter) and planning her next tropical vacation with her husband. Brown sugar honey vanilla lattes keep her motivated!

Nicole Janzen

Accountant

Nicole is the office mom. She manages all aspects related to accounting, ensuring best practices are followed while keeping everyone in line. She looks forward to Colorado vacations, spending weekends at her family’s lake cabin, fishing with her husband, and studying. She is most happy while serving others and strives for self-improvement.

Pioneer Promo Staff

Cory Engstrom

Territory Sales Representative

Having spent more than 20 years in the branded apparel industry, Cory brings a lot of experience to the table. He spends his time developing and maintaining relationships with the members in his MN/SD Sales Territory, and works to ensure growth in sales. Outside of work, Cory enjoys spending time with family and friends, golfing, outdoor adventures, family vacations, and attending both of his son’s various sporting events.

Whit Lucken

Territory Sales Representative

At 6' 2", everyone in the office looks up to Whit! She was promoted from Manager of Sales Administration, providing her a heightened experience with our order processing. In her free time, Whit enjoys hanging out with friends and family, working out, cooking and baking, and filling her time with outdoors and sports activities.

Nathan Schmidt

Territory Sales Representative

Nathan is eager to develop relationships with the members in his western and central North Dakota Sales Territory and will work to ensure growth in sales. In his free time, Nathan enjoys spending time outdoors, working out, and investing in his family and church.

Erin Heller

Administrative Specialist

Erin thrives in performing office tasks, such as organizing, managing, and preparing purchase orders, ensuring a seamless and personalized experience for customers that not only meets but exceeds their expectations. As a mother of three, Erin has learned the importance of patience and cherishing every moment. In her free time, she loves attending all her children's activities and sports events. She also enjoys spending time outdoors, traveling, and is always eager to try new things—whether it's discovering new restaurants or experimenting with different recipes.

Emalee Schindorff