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Association Team Members

As an association member, your dealership staff is extended by an association staff working full-time for the benefit of your business. Through your association staff, dealers have access to services, information, and expertise that can be very difficult for a dealer to pursue individually, such as government and industry relations, business profiles and trends, group insurance, dealer and employee education, etc. The association staff members listed below are ready to assist you on matters ranging from daily business concerns to long-range operations.

Association Staff

Dan Francis Fargo

Matthew C. Larsgaard, MBA


Matthew is a jack of all trades. He leads the team at the Association by providing overall corporate management, maintaining government and manufacturer relations, developing strategic and long-term plans, and administering the Pioneer Healthcare Trust (to name a few). In his free time, Matthew loves spending time with his wife and daughters, working on home improvement, and driving his tractor.

Kayla Cross 9.15.23 - 2

Kayla Cross

Director of Operations

Kayla thoroughly enjoys all aspects of planning.  She coordinates the logistics surrounding the Association’s dealer-facing events and programs, with the annual convention as her primary focus.  In her free time, she enjoys going out for a run, wedding coordination for her church, real estate, putting out an occasional fire (literally; she's a firefighter) and planning her next tropical vacation with her husband.  Brown sugar honey vanilla lattes keep her motivated!

Dan Francis Fargo

Nicole Janzen


Nicole is the office mom. She manages all aspects related to accounting, ensuring best practices are followed while keeping everyone in line. She looks forward to Colorado vacations, spending weekends at her family’s lake cabin, fishing with her husband, and studying. She is most happy while serving others and strives for self-improvement.

Pioneer Promo Staff

Dan Francis Fargo

Cory Engstrom

Territory Sales Representative

Having spent more than 20 years in the branded apparel industry, Cory brings a lot of experience to the table. He spends his time developing and maintaining relationships with the members in his MN/SD Sales Territory and works to ensure growth in sales. Outside of work, Cory enjoys golfing activities, outdoor adventures, and sporting events with his family.

Whitney Brandvold 4

Whit Lucken

Territory Sales Representative

At 6' 2", everyone in the office looks up to Whit! She was promoted from Manager of Sales Administration, providing her a heightened experience with our order processing. In her free time, Whit enjoys hanging out with friends and family, working out, cooking and baking, and filling her time with outdoors and sports activities.

Nathan Schmidt, Website

Nathan Schmidt

Territory Sales Representative

As one of the rookies on the Pioneer Promo team, Nathan is eager to develop relationships with the members in his western and central North Dakota Sales Territory and will work to ensure growth in sales. In his free time, Nathan enjoys spending time outdoors, working out, and investing in his family and church.

Emalee Schindorff

Emalee Schindorff

Administrative Specialist

As the newest member of the Pioneer Promo team, Emalee provides administrative support to Pioneer Promo Sales Representatives. Outside of work, she enjoys outdoor adventures, culinary experimentation, and spending time with friends. She is also on track to finish college.