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Association Team Members

As an association member, your dealership staff is extended by an association staff working full-time for the benefit of your business. Through your association staff, dealers have access to services, information, and expertise that can be very difficult for a dealer to pursue individually, such as government and industry relations, business profiles and trends, group insurance, dealer and employee education, etc. The association staff members listed below are ready to assist you on matters ranging from daily business concerns to long-range operations.

Association Staff

Matthew Photo Square

Matthew C. Larsgaard, MBA


  • Overall Corporate Management
  • Administrative Manager of Pioneer Health Care Trust
  • Government Liaison
    Manufacturer Relations
  • Strategic & Long-Term Planning
Staff Photos, Square, Carmelle

Carmelle Nelson
Director of Dealer/Public Relations


  • Convention/Meeting Management
  • Publications – Print & Electronic
  • Regulatory Compliance Reporting
  • Special Projects
Staff Photos, Square, Nicole

Nicole Janzen


  • Accounts Receivable/Payable
  • COBRA Administration
  • Accounting Records Maintenance/Reporting
Staff Photos, Square, Sherry

Sherry Wells
Administrative Assistant


  • Receptionist
  • Staff Administrative Assistant
  • Meeting & Event Planning/Support
Staff Photos, Square, Megan

Megan Birner
Executive Assistant


  • Personal Assistant to the President
  • Special Projects
  • Office Manager
  • Association Surveys/Research

Pioneer Promo Staff

Staff Photos, Square, Nick

Nick Cooper
General Manager, Pioneer Promo


  • Division Manager
  • Marketing & Overall Sales Growth
  • Supplier Liaison
  • Large Account Sales
Staff Photos, Square, Keith

Keith Nelson
Director of Field Marketing


  • North Dakota Sales
  • Account Growth
Staff Photos, Square, Josh

Josh Behning
Territory Sales Representative


  • Minnesota & South Dakota Sales
  • Account Growth
Staff Photos, Square, Wanda

Wanda Blilie
Sales & Marketing Coordinator


  • Telemarketing
  • Order Management
  • Invoice Management
  • Customer Service
Staff Photos, Square, Rhonda

Rhonda Woltmann
Sales & Marketing Assistant


  • Order Support
  • Invoice Management
  • Customer Service
Staff Photos, Square, Josiah

Josiah Kopp
Digital Marketing Specialist


  • Graphic Design
  • Email Marketing
  • Social Media Management
  • Website Development